Digital Marketing is the process of leveraging digital channels to communicate with your customers. This includes the use of Internet, social media platforms, websites, mobile apps, emails, even online streaming services, and so on. The digital environment is now hyper-saturated and extremely competitive. Therefore, if you want to stand out from the rest, your company will need to invest in designing a comprehensive digital marketing strategy. Let us show you our best tips and tricks on how to maximise digital channels.
- Exploring and focusing on customers’ needs.
Customers must first be aware of your brand’s existence before evaluating and making any purchase decision. With such a variety of different platforms available businesses can select their target markets and curate their content accordingly.
Remember, in the digital space, you are competing with brands all over the world and not just your ‘neighbours’. Focus on segmentation and find the right profile of customers that you can best serve. Once you are done with segmentation, utilise selective tools and avoid as much noise as possible. If this is well-performed, it will also help your targeted customers to reach you easier.
- Leveraging multiple marketing channels.
Your customers are likely to have several social media accounts and switch between multiple channels constantly. Therefore, your company’s presence on different platforms increases exposure and engagement, thereby making them feel more connected with the brand. It is crucial that the content shared between these platforms must be consistent and relevant to the brand.
It is important to remember that every digital platform serves a different need, this means that a strategy might work well on one platform but not others. Tailoring and modifying your strategy will maximise outcomes across channels.
- Have a visible presence on social media platforms.
Today, social media is the biggest channel out there for people to interact with each other online, but you can’t be popular on all of them. It is thus important to choose a platform that best suits your company. If you choose wisely, it is a great opportunity to reach out to millions of people and to build a brand identity. One of the key factors is to constantly engage with your audience. Updating your profiles regularly would help you rank higher in the newsfeed, thereby drives traffics and increase sales outcomes.
Personal experience is the core of social media. Attempt to encourage your employees to share your company’s content on their own social media profiles, making your brands personally relevant to their networks. You can also offer promotions or financial incentives for customers who follow or give ratings to your sites.
- Monitor data regularly.
Data analysis is one of the biggest advantages of Digital Marketing. In the present time, most data is generated and collected simultaneously. While this data is typically unstructured, there are numerous tools out there for you to draw some statistics and discover valuable insights. You can monitor every step of your marketing campaign and learn about weak points if it does not perform as planned. Investigating data can assists you to improvise on your current strategy and prevent potential future losses.
- Conduct Competitor Research.
In oversaturated markets it is a fight for visibility and differentiation on these platforms. Understanding your competitors is the first step to know how to position your brand and differentiate from them.
Firstly, narrow down which channels is most important to your business and where your brand performs its best. Second, identify your competitors’ weak points. Primary channels and peripheral channels helps you to explore your direct and indirect competitors, as well as potential opportunities where you can leverage their weaker platforms to enhance your visibility and performance.
- Be authentic, be unique
It is never easy to be one-of-a-kind, your ideas and contents are very likely to have already existed or may have already been implemented. However, your personal views and experiences are unique. Focus on original content creating and try to incorporate organisational values into your contents. Following your missions and values enhances trust and credibility with your audience, which means that they will be more likely to stay loyal with the brand and avoid switching to other competitors.
- Utilise Email Newsletter.
If used effectively, email marketing is one of the top marketing channels out there to build relationships and maximise profits. The best thing about email marketing is that you own the channel, and through this channel your company can reach customers directly. Don’t just use email to market your products and services. Instead, try to engage your audience in a way that enhances brand awareness and builds relationships. Generating leads is core for revenue, but nurturing leads is what keeps your business running in the long-term.
- Develop Mobile-first tactics.
People are browsing more on their mobile phones than laptops and PC. That means that mobile-supported sites would earn more traffic and thereby more interactions. It is important that the interface is user-friendly, fast, and smooth. There are many websites that look extremely well on desktop but is distorted and slow when browsing on mobile phones. It is important to invest in mobile website design, one of the core elements of user experience (UX) design.
That is, our best tips for you to get started with Digital Marketing. Digital marketing is a big field, but it contains a lot of niches that you can monetise on. As the internet continues to be more accessible across all devices and platforms, it’s important that your digital strategy can be adapted quickly to new challenges. Contact Marketing Eye today, to find out how we can assist you in creating your marketing strategy!
Thank you Jason Goodman from Unsplash for the photo.