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What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.

5 Tips on how to Boost your Facebook Organic Reach


Tip #1: Sharing Engaging, Native Video Content

Native video content is steadily growing with Facebook and is known to help with creating real engagement; when comparing to other types of content such as links and photos, the video turns out the be the best option to increase your target audience.

Tip #2: Be Consistent

Being consistent is the key to grow your target audience, not with just timing and scheduled post, but with what you are stating to your potential customers. See what work and what doesn’t to help guide you in creating the perfect post for your viewers.

Tip #3: Find and Collaborate with Influencers

Use social media influencers to generate more traffic to your page; this influencer can drive authentic traffic to your Facebook page without you having to break the bank.

Tip #4: Know your Prime Times to Post on Facebook

It is sometimes hard to tell the difference between non-attentive and observant consumers on Facebook; out of all the major social media channels, it is one of the few places users don’t like brands to be too active. Use CoSchedule and SproutSocial to find what timing work for your specific target audience.

Tip #5: Create Invite-Only Groups for your most Engaged Audience Members

Offer your most engaged customers something unique they can only get off Facebook (free product and/or service for a follow and like on your page) Doing that also requires you to stay active on your page, you constantly need to offer new topics of discussion or new updates of your product and/or service.

Users will tend to act differently when it comes to organic and paid content but with these tips, you will be able to increase your reach through Facebook; be smart with your Facebook strategies and use organic content to increase your reach.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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