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Social media has transformed from a simple way to keep in touch with friends and family to become one of the primary tools at a marketer’s disposal. While it’s an important step to have social media channels set up for your business, it’s another thing to track the performance of those channels altogether. Simply posting on these channels isn’t enough to drive engagement anymore. Marketers need to be actively checking the performance of each channel to gain insight on how to optimize the content best and drive engagement. Social media analytics is the key to optimizing your social media strategy.

4 Ways To Track Your Social Media Analytics
  1. Set Social Media Analytics Goals

Starting off, it’s essential to determine what you are hoping to accomplish with your social media analytics. What are you hoping to learn? How are the analytics going to influence your social content going forward? Setting these goals now will help you to understand the future performance of these channels.

  1. Decide Which Metric You Want to Focus On

After setting goals for your social media analytics, you need to decide which metrics you want to track. There are plenty of different social media metrics to choose from, so it’s essential to determine what matters to you most. There are several standard social media metrics listed below to give you a better idea of what to look for.

  • Reach is the total number of people who have seen your content.
  • Engagements include all interactions like shares, likes, and comments.
  • Social listening is when you monitor conversations about your business and brand on your channels to see what people are saying about your company.
  • Impressions are the number of times your content is displayed on someone’s feed.
  1. Measure the Success of Your Social Media Efforts

If you’re using social media analytics software, you can measure the success of your social media efforts to get a better picture of how your channel is performing. Analytics tools can create customized reports and dashboards to give you specific details and data points that matter the most. Additionally, most channels offer analytics tools that are built on the platform you are using. Either way, gathering the data from these analytics is crucial to understanding how to improve your social media presence.

  1. Make Adjustments

Finally, it’s important to leave room for improvement within your social media strategy. Whether you are making edits to how you are building your content calendars or what specific analytics you are measuring, it’s important to evolve your processes to continuously improve your social media presence. The digital world is changing around us, so it’s important to keep up with the changing digital trends.

How Marketing Eye Can Help

Marketing Eye is a creative marketing agency that’s dedicated to elevating the marketing activities of small to medium-sized businesses. Our team of marketers and creatives deeply understand the power and role of social media in your marketing strategy, giving you a competitive edge in the digital world. Contact Marketing Eye today to learn how we can help you.

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The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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