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Growing your business isn't easy, especially during a period of economic challenges. With all of the challenges that businesses face daily, it's important to utilize all of your available resources to generate interest. Leveraging your customer's experience is an excellent way to build brand awareness and generate engagement with new prospects and leads. Below, we have four ways to leverage your customers to grow brand awareness.

4 Ways to Leverage Your Customers to Grow Brand Awareness


  1. Brand Ambassadors

Using your customers as an ambassador for your brand is an excellent way to give your audience a better picture of what your company can do to make their lives better. Satisfied customers will happily share their experience with you! Whether it's through a review, social post, blog, or a video, you can help your brand ambassadors develop content that is mutually beneficial for both parties.

  1. Reviews

Customer reviews are a great tool to leverage a positive customer experience for your audience, as well as an opportunity to learn how you can help your customers better in the future. Any business needs to have good reviews, but you don't want to hide the bad reviews either. Most prospects are looking for a balance of positive and negative reviews to ensure that they are getting the truth.

  1. Testimonials

Testimonials and case studies get to the heart of what kind of value your product/service provides. Testimonials are quick, to the point, and highly effective, giving your audience a better picture of what you offer. Whether you are sharing them liberally through social media or housing them on your website, it's important to make sure that your testimonials are visible and accessible for your audience. Take the time to be creative and use the content of your testimonials for into blogs and articles.

  1. Webinars

Webinars are an effective channel for speaking directly to your customers on key issues that their industry is facing. Hosting a webinar will allow your current customers to engage with your brand, as well as generate new leads for your business. While the actual event is essential, it's even more critical to follow-up with your leads after the webinar is over.

How Marketing Eye Can Help

Marketing Eye is a results-driven marketing agency that is committed to elevating and supporting your marketing efforts. Our team of marketers works closely with you to develop a deeper understanding of how your company operates and the various challenges you are currently facing. With our consultative approach, we create a marketing strategy that is tailored to fit the needs of your business. Contact Marketing Eye today to learn how we can help you.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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