Marketing Eye Marketing Articles

I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.
Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting.

The Best Marketing Consulting Firms in THE WORLD - and We're One of Them
Aug 06, 2018 Written by Mellissah Smith
I'm sure every entrepreneur can attest to the fact that when you're growing a business, every cent counts. At one point, I had to hire a law firm, which, we all know, can get a bit pricey. Of course, at the time, I didn't have money to throw around.



Why Many Businesses Are Switching Their Outsourced Marketing Firm
Jun 26, 2018 Written by Mellissah Smith

While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.

7 Guides to Ensure Your Business Isn't Breaking The CAN-SPAM Act
Jun 06, 2018 Written by Erynn LaFlamme
When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.