The engagement rate on Instagram stories is 10x higher than that of regular posts. It's an important way to increase brand awareness, drive website traffic and increase sales.
Here are some strategies for using Instagram Stories to drive engagement and grow your audience:
Share Exclusive Content
One of the best ways to use Instagram Stories is to share exclusive content that is only available to your followers. A study by Buffer found that Instagram Stories with exclusive offers see a 25% increase in engagement. This may include sneak peeks of new products, behind-the-scenes footage, or exclusive promotions.
You can use exclusive content to reward your most loyal followers, creating a sense of exclusivity and VIP treatment. This will make them feel valued and appreciated and encourage them to continue following your account.
Use Polls and Quizzes
Polls and quizzes are a great way to engage with your followers and get them talking about your brand. A survey by Hootsuite found that polls on Instagram Stories see a 42% increase in engagement. These interactive features allow you to ask questions and get feedback from your followers, which can be incredibly valuable for businesses looking to improve their goods or services.
Polls and quizzes are a fun and entertaining way to keep your followers engaged and can be used to build a sense of community and connection with your followers.
Share User-Generated Content
One of the best ways to build a sense of community on Instagram is to share user-generated content. According to a survey by Later, user-generated content on Instagram has a 29% higher engagement rate than regular posts. These may include photos or videos that your followers have tagged you in, or testimonials and reviews from happy customers.
User-generated content can be a powerful way to showcase your products or services in a real-world context, making them more relatable and desirable to your followers.
Use Instagram Stories Highlights
Instagram Stories Highlights allow you to save and group your Stories together, making them easily accessible to your followers. A survey by Later found that Instagram Stories Highlights see a 20% increase in engagement. By using Story Highlights, you will be able to increase user engagement with your followers.
Highlights are the current way to keep your best content front and center, and to give your followers a glimpse into your brand's personality and values. Such a feature can be used to showcase your products, services, customer testimonials, or events. It's a great way to keep your brand top-of-mind for your followers and to drive engagement.
Host a Q&A
Hosting a Q&A on Instagram Stories is a great way to connect with your followers and give them a chance to get to know you better. A survey by Hootsuite found that Q&A sessions on Instagram Stories see a 32% increase in engagement. This highlights the benefit of capitalizing on hosting a Q&A to increase your audience engagement. Your Q&A session could potentially be a live video Q&A, or you could use the "ask me a question" feature to answer questions from your followers.
Q&As are also beneficial to help build trust and credibility with your audience by showing that you're transparent and approachable.
Collaborate with Other Brands or Influencers
Collaborating with other brands or influencers can help you reach new audiences and boost engagement. A survey by Influencer Marketing Hub found that collaborations with influencers on Instagram can lead to an average of 11% increase in engagement. This could involve working together on a campaign or product launch, or simply cross promoting each other's content.
Collaborating with other brands or influencers can help to validate your brand and increase your visibility and credibility in your niche or industry.
Use Instagram Stories Ads
Instagram Stories Ads allow you to reach a wider audience and drive more engagement with your brand. According to a survey by Hootsuite, Instagram Stories Ads have a 15% higher click-through rate than regular Instagram ads. You can target specific demographics, locations, and interests, and track the results of your campaign.
By using multiple different formats like carousel, collection, poll, quiz, and questions on Instagram Stories it allows your audience to engage and interact in multiple different ways that suits them individually, these Stories do this in a more dynamic and fun way.
Use Instagram Insights
Instagram Insights is a powerful analytics tool that allows you to track the performance of your Instagram Stories. A survey by Hootsuite found that brands that use Instagram Insights see a 7% increase in engagement. By using insights, you can see how many views, clicks, and conversions your Stories are generating and by using this information you will be able to adjust and optimize your content to your target audience.
Instagram Insights further provides valuable information on the performance of your Instagram Stories Ads, including the cost per action, click-through rate, and conversion rate. This information will help you to optimize your ad targeting and budget to get the best results.
Instagram Stories offer a powerful platform for businesses and individuals to connect with their followers and boost engagement. Remember! The key is to be creative, consistent, and always strive to add value to your followers' experience. With the right approach, Instagram Stories can be a powerful tool for growing your audience and driving engagement with your brand.