Use Advertising to Increase Website Traffic
One of the most important factors in identifying, interacting with, and reaching your target audience is advertising. People will be able to connect with you by executing paid social ad campaigns on social media sites like Instagram, Facebook, Pinterest, and Google and using these platforms to sell your business, bringing traffic to your website. By employing these digital advertisements to advertise your website, you are opening it up to a larger audience and boosting traffic beyond what you could have achieved by using only conventional forms of media.
Get active on Social Media
Although social media started as an entertainment and photography platform, its adaptation and evolution have enabled it to become a powerful marketing tool. While it’s the primary purpose of connecting people stays consistent, the people in whom we are connecting has drastically evolved. From just following family and friends to now 86% of social media users following a brand/business. These online connections allow businesses to not only build strong consumer-brand relationships but also enable them to develop consumer loyalty.
One of the newest ways to drive audiences to your website is Blogging. New studies are showing that “the more often you update your blog the more traffic you will receive”. Search engines such as Google are now prioritizing fresh and new content, therefore if you want attention from Google for example, it is important to update your blog regularly to maximize your search engine recognition. Statistics have also shown that each month approximately 409 million people view more than 20 billion blog pages, demonstrating that if you are willing to put the work into writing them, the audiences are likely to follow
Another component of blogging that can be easily disregarded is Guest Blogging. Sharing your knowledge and expertise on other companies’ websites as well as publishing guest blogs on your website, allows for audience members from those other companies to come to your blog. Research shows that 60% of blogs write 1-5 guest posts per month, therefore by including guest blogging in your business, you’re allowing your company to build relationships with other brands in a similar field, exposing your brand to an entirely new audience.
Publish Links to Blogs on Social Media
Publishing the links to your blogs on social media platforms is an extremely effective way of increasing your website traffic, which will not only get people invested in your blog but also your website. Statistics have shown that 95.9% of bloggers promote their blog posts via social media, therefore by reposting your blog content on other social media platforms, allows you to potentially reach a much larger audience.
Incorporate videos into your content
As the world of video marketing continues to grow, your company has the opportunity to grow and develop with it. Research has found that companies that currently use video content have found that it:
- Increased traffic to their website (86%)
- Helped them generate leads (84%)
- And directly helped increase sales (78%)
This change from still to video content enables companies to shift their focus to more interactive content, which as research shows could have lasting positive effects on businesses as a whole.
Create Suitable Content
It’s not good enough to just post content, creating memorable, catchy, and relevant content makes you not only stand out from similar companies, yet also increases your website traffic. People use search engines like Google to find specific and accurate answers to their questions, your content should answer these questions directly in places such as on your website and blogs. Websites with relevant blog content end up with 434% more search engine-indexed pages than other business sites that don’t publish content, illustrating that through creating suitable content that answers your consumer's questions, your audience is more than likely to grow.
Search Engine Optimization
If you aren’t already prioritizing SEO as a tool to increase your website traffic, you definitely should start. Search Engine Optimization can increase your web traffic by making sure your website features in relevant searches. SEO goes hand in hand with other methods listed here to help increase your audience as it focuses on components such as blogging, suitable/relevant content and advertising through keywords to connect viewers to your website. 68% of online experiences begin with a search engine and only 0.78% of Google searchers click on results from the 2nd page, therefore making sure your company is on the first page of those searches is crucial when trying to increase your website traffic
Optimize Content with LSI Keywords (Latent Semantic Indexing Keywords)
It is no secret that SEOs are one of the simplest and most efficient ways to increase website traffic, but how effective they are depends on how they are used. The most crucial issue to think about is how to ensure that Google comprehends the subject of your content. Latent Semantic Indexing (LSI) Keywords are the solution. Through keywords that are closely related to your content, these words enable search engines to comprehend the context of a webpage in great detail.
For example, if you wrote a blog about social media, your LSI Keywords could include:
- Content Marketing, etc.
So when Google sees the LSI Keywords within your content, they can make the association between your posts and in this example social media.
Research the competition
The “Keep your friends close, but your enemy closer” quote is very much relevant in today’s marketing industry. With some of the most competitive markets, distinguishing your company in comparison to that of your competitor is crucial in increasing your web traffic. By understanding what your competitor does well, and not so well (through a SWOT analysis), your company can find opportunities to do things differently, which in turn could make your competitors' customers convert to your brand.
In conclusion, organizations and corporations must adapt to these changes as technology develops and the way people consume information changes. Companies might anticipate good changes in their website traffic by taking these actions. Keep pushing through the challenging days, try different approaches, and evaluate your results because while some can result in immediate benefits, others require time, patience, and dedication to your business.