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Back in 2003, Nick Carr wrote an interesting article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was labeled a heretic and blasphemer. It seems we live in a day and age where assumptions about IT run rampant. Ever since a young Intel engineer named Ted Hoff, back in 1968, found a way to put the circuits necessary for computer processing onto a tiny piece of silicon, the business world has dubbed IT as the backbone of commerce. And there’s no doubt that this assertion rings true in many ways since it spurred a series of technological breakthroughs—desktop computers, local and wide area networks, enterprise software, and the Internet. 
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. 

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with glamour and aesthetically beautiful things. So what does this have to do with marketing? Just about everything as you might imagine.
With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.

Key things to look out for in 2017:

Still unsure of how effective your marketing efforts are?

Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.

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