The reason I went away from using our senior graphic designers is that I believe wholeheartedly in encouraging young and up-and-coming designers to have complete freedom of expression.
Sophie took it upon herself to design a brand that represented the culture of Robotic Marketer and was visually able to be placed on a computer screen for software branding.
"Robotic Marketer is a futuristic machine based learning robot and I felt that it needed to be innovative and represent the new technology," said Sophie.
"The sharp lines gives it a structure and strength, as well as the dynamic gradient variation gives a sense of high tech."
From a marketing perspective, I was looking for something that stood out of the crowd and wasn't the same as everyone else's branding. Sophie was able to achieve this when she designed Robotic Marketer.
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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