I am ever the optimist and refuse to be told that something I have engaged in is doomed before it has even began, so like most things, I give it 100 percent and hope for the best.
Unfortunately, this would be wishful thinking.
QR Codes are here to stay and in 2012 small businesses will find everything from advertisements through to resumes featuring QR Codes alongside brand names sending consumers and customers to websites, video, advertisements, catalogues, contact information, product suggestions and so on.
Only limited by your imagination or that of your creative departments, it is imperative that marketers don't fall prey to this form of marketing without carefully considering their target audience.
It disturbs me how many people trawl through facebook and request 'friendships' with people they have never met or have met for 20 minutes in a bar (and are married or in a relationship). Is Facebook a platform for people to become sleeze bags and try and pick up women/men or is it a platform for friendship. Sure, some people don't have a life and spend every waking hour checking if someone has made a comment on their facebook pages in hope that it will make them feel better than they did the minute before.
According to Psychologytoday.com, so many people spend time on facebook because;
1. They are bored at work
2. They are unhappy with their lovelife
3. There are a narcissist (and/or voyeur)
4. They desire to 'get along' with people
5. Their motive is to 'get ahead'
I think facebook has a place and it is to keep in touch with friends and relatives and to touch base with that person who was your best friend in year 7, but a friend is not someone who you don't invite to your house for dinner or pick up the phone to. A friend is someone you really know, not someone that is a distant acquaintance.
In business there certainly is a place for facebook particularly for consumer based marketing where facebook is fantastic or even for events - but that is NOT on your personal facebook account. It is on a business facebook page that clearly communicates what the objective is for the use of this platform.
More than 100 million users access facebook through their cell phones and those who do, access it double the amount of times as someone who accesses it through a computer. There is a real addiction going on to facebook and without doubt there is and always will be social repercussions.
I personally prefer someone to pick up the phone and call me rather than facebook me a message and face-to-face beats everything hands down for those who I care about.
It's what girls do. There is no holds bar on any topic when you are sitting in a restaurant or in this case, an authentic Japanese hole in the wall with delicious food.
With so much happening in both of our lives, we had lots to talk about and 5 hours later, after saying goodbye, I still don't think we were done.
She is a stunning woman, inside and out. A former model and television presenter, she is married to a charismatic, interesting and equally good looking husband. They are very in love and are embarking on the next stage in their lives.
Throughout the day, she constantly referred to her husband and whenever making a purchase or doing pretty much anything her husband and his likes and dislikes were never far from her mind. It kept a smile on her face all day and after 8 years together, I have to say, that's fantastic.
Most of us have been in love at one stage in our lives and the feeling of putting someone else first is quite special. I love it when you think about that person or animal as it may be, and instantly a smile is firmly planted on your face. It's instant gratification and always puts your whole body at ease immediately. I love this feeling and completely understand why so many of us look to find someone in our lives (or something) to love.
In business, if you love what you do and love your brand... the same goes. When you think about what your brand does for others and it puts a smile on your face - it's a remarkable feeling. Putting your business first and its health and wellbeing is all part of the parcel of being in LOVE with your business.
When you talk about your business, just like when you talk about a person that you love - if a smile immediately overcomes your state, then it must be love. Try it. See if it works!
If you think that as a small business owner that only you are going through tough times, employees leaving, cash flow issues, stress and sleepless nights - you are fooling yourself.
While you may be going through these things, so too are millions of other small businesses around the globe.
He said, "Son, I've made my life
Out of readin' people's faces
Knowin' what the cards were
By the way they held their eyes
So if you don't mind my sayin'
I can see you're out of aces
For a taste of your whiskey
I'll give you some advice"
So I handed him my bottle
And he drank down my last swallow
Then he bummed a cigarette
And asked me for a light
And the night got deathly quiet
And his faced lost all expression
He said, "If you're gonna play the game, boy
You gotta learn to play it right
You've got to know when to hold 'em
Know when to fold 'em
Know when to walk away
Know when to run
You never count your money
When you're sittin' at the table
There'll be time enough for countin'
When the dealin's done
Now every gambler knows the secret to survivin'
Is knowin' what to throw away
And knowin' what to keep
'Cause every hand's a winner
And every hand's a loser
And the best that you can hope for
Is to die in your sleep"
Knowing when to hold 'em and knowing when to fold 'em, knowing when to walk away and knowing when to run - when you are doing a deal, if you can do all of these things in a sound manner, you will always win the hand. The issues we face in business is that we don't always get these things right. Even the most experienced deal makers like your Murdochs and Packers don't always get it right - so how do us (mere mortals) get it right?
I thought about this song as I was walking into a list after lunch, and it really stuck in my mind. Thought I would share it on this marketing blog.
The idea of a virtual anything is often something that we look at with trepidation - HOWEVER - is this the actions of a foolish person? Harsh... I get that, but as a stickler for little or no change, I am the first to admit that I am a slow adopter of many things that end up being very good for me and definately for my business. To change a technology that we may use, would be likened to going to the dentist and having my wisdom teeth removed without gas.